Given tremendous global economic changes, you might expect consumers to be more proactively managing their finances. Yet only 29% of global consumers have engaged in at least one of three important proactive activities over the past year. Specifically, only 20% kept a formal written budget. Half as many had a formal written financial plan, and only 6% relied on a financial advisor.
That’s a problem for financial providers because proactive financial management links strongly to product purchase. Why? The Council suspects that activities like budgeting and planning boost awareness and openness to how financial products and services can help. In fact, those who proactively manage their finances also report much higher satisfaction with their financial products—not surprising given that they are more attuned to their financial needs.
Join our webinar on 7-8 April to learn more about consumer financial engagement and the implications for your business.
You might be thinking that your market or your customers are immune, but the data tell a different story. We surveyed over 18,000 consumers representing 24 countries and found surprisingly low proactive financial management regardless of geography, wealth tier, or age.
The impact of low proactive management is just one of several unsettling findings we’ll cover in our upcoming webinar. Join us to hear our full analysis of global findings.
Not a member? We invite you to join us for this kick-off webinar by visiting the public registration page.